To convert to a Business Profile:
With a business account, you'll get access to new business features and Instagram Insights.
Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.
You'll be able to see Instagram Insights related to how people are viewing your content.
These insights may include:
Keep in mind that impressions and reach are different. Impressions are the total number of times your post was seen. A single individual may see your post 5 times. Each time they see it, you'll get an impression. Reach is based on the number of unique people who view your post. Each unique individual will only be counted once, even if they view your post multiple times.
You'll also see the following insights about your followers, including gender, age and location information.
If you're viewing insights from a post, you'll be able to see Impressions, Reachand Engagement. Engagement includes the total number of unique Instagram accounts that liked or commented on your post.