How do I convert my personal Instagram profile to a Business Profile?

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How do I convert my personal Instagram profile to a Business Profile?

Posted by jombiz 17/11/2016 0 Comment(s)
This feature is gradually rolling out and may not be available to you right now. 

To convert to a Business Profile:

  1. Go to your profile and tap .
  2. Tap Switch to Business Profile.
  3. On the Connect Your Facebook Page screen, you'll see all of the Facebook Pages you're currently an admin on. Select the Page you'd like to associate with your Business Profile on Instagram. Learn more about Page roles.
  4. On the Set Up Your Business Profile page, review your business's contact information, make any changes and tap Done

With a business account, you'll get access to new business features and Instagram Insights.

Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.


Which insights can I view on Instagram?



You'll be able to see Instagram Insights related to how people are viewing your content.

These insights may include:

  • Impressions: Total number of times your post was seen
  • Reach: Number of unique accounts who saw your post
  • Website Clicks: Number of accounts that have tapped the website link on your Business Profile.
  • Follower Activity: Average times your followers are on Instagram on a typical day


Keep in mind that impressions and reach are different. Impressions are the total number of times your post was seen. A single individual may see your post 5 times. Each time they see it, you'll get an impression. Reach is based on the number of unique people who view your post. Each unique individual will only be counted once, even if they view your post multiple times.


You'll also see the following insights about your followers, including gender, age and location information.


If you're viewing insights from a post, you'll be able to see Impressions, Reachand Engagement. Engagement includes the total number of unique Instagram accounts that liked or commented on your post.

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